The 8th Annual
An Urban Target Market Winner!
SPONSORSHIP OPPORTUNITIES
Party With the
Best in the West
August 6, 2006
Kern County
Fairgrounds
Bakersfield, California
Contact:
LowriderNationals.com
OMMPR 626-568-0902, ext.11
or Rick Muņoz
Our Production, Inc. 818-384-8488
Don't miss this opportunity!
Reach the lucrative urban market. Market your brand, product or service through the exciting sponsorship opportunities offered in these packages or contact us to create a custom tailored integrated program.

LOWRIDER NATIONALS WELCOMES YOU


THE BENEFITS OF SPONSORSHIP
Reach the lucrative urban market in a captive environment. Showcase a new product, sample your product, assert your market presence, and associate your brand with the hard to reach urban lifestyle market.
MEDIA EXPOSURE
Reach thousands via media exposure through cross promotions with television, radio and print in key cities throughout California and the Southwest.
ONLINE HITS
Extensive posting and messages on hundreds of lowrider, motor sports and custom car culture web sites.
URBAN, HISPANIC AND GENERAL MARKET
The urban car culture spawned by the Lowrider movement continues to grow, expand and diversify. This fast-growing motor sport includes the classic and original lowrider, and also encompasses the euros, dubs and bikes. The demographic goes beyond acculturated Latinos and embraces, African-American, Asian and general market aficionados. The lifestyle brings together the young hip, urban consumer like no where else in traditional media or events.
7,000 PLUS ATTENDEES
Fans know the Lowrider Nationals for most cash prizes, the only championship rings in the sport, the hopping contest, custom cars variety, the music and concert, vendors and more. Comfortable seating for contestants and spectators, as well as the amenities of the Kern County Fairgrounds environment, make this a family friendly place to enjoy the lifestyle and hang out for the day.
TOP NAME ENTERTAINMENT
Top name musical talent will boost attendance to an all time high in 2005! Lowrider Nationals attracts the biggest names in Hip Hop and Old School. Sponsors will be able to participate in greater cross promotional and public relations opportunities.

Car Show, Hopping Contest and Concert

Lowrider Nationals is the highly awaited custom car show known as one of the largest in the nation and the only one offering Championship Rings to the best car and the best bicycle. The event is a large scale showcase in a festival atmosphere featuring customized lowriders and imports, luxury vehicles and SUVs.

From original lowriders and old school aficionados to the young urban enthusiast looking for ideas, this show brings together thousands of sports enthusiasts from as far away as Chicago, Indiana, Texas, Arizona and Nevada.

Since 1996
The Lowrider Nationals was founded in 1996 to present a Lowrider show that captures the essence of the Lowrider spirit. This spirit has embraced the entire urban car culture to include Euros and Dubs. Together with a family friendly atmosphere, this is the premier showcase of the automobile in a creative and expressive manner.

The first Lowrider Nationals show was held in 1996, organized by a Bakersfield enthusiast with the goal of elevating the custom car sport to a new level. By offering larger cash prizes and championship rings, the word spread that this was the place to compete. It's popularity as the event of the summer continues to grow.





New Team

2005 promises to take Lowrider Nationals to a still higher level under the direction of a new team of urban entertainment, marketing and event production professionals.

The Lowrider Nationals showcases the best custom cars in the sport of lowriding. Attendees cheer the car hopping competitors, move to the sounds of live entertainment, browse the wares and products offered by vendors and delight in outdoor sampling of food and drink.

The Prizes
Cash prizes totaling over $20,000, championship rings, trophies and awards for best hopper, custom hydraulic cars, bikes and regular show cars are awarded in seven National Title categories - Single Pump Car, Single Pump Truck, Double Pump Car, Double Pump Truck, Luxury, Car Dancer and Truck Dancer.

The Urban Car Culture Lifestyle and Market

It's influence is permeating mainstream in television, movies, chart topping music and automobile design.

Californians have a long-running love affair with automobiles and nowhere is this more true than in Southern California. Drive through any neighborhood on a weekend and you see people washing and polishing cars, people under the hood working on their cars and others simply enjoying riding in their cars.

For many car enthusiasts, modifying their cars through creative paint jobs, elaborately upholstered interiors, exotic wheels and tires, and other techniques is a tradition, a hobby, a sport and for many also a lucrative business all driving a multi-million dollar industry. From "lowriders" to performance-enhanced compact cars, to restored classics, Euros and Dubs, they are all part of the Southern California car scene.

The phenomenon cuts across demographic lines of age, education and income. Stereotypes are not applicable when you see a man in his fifties driving a low-rider with his wife and grandchildren along for the ride. Just as most people who like to ride Harley Davidson motorcycles are not "outlaws," most car enthusiasts are law-abiding, responsible citizens. Those who automatically connect the words "lowrider" with "gang-banger" do so out of ignorance.

Marketing and Promotion

Promotional activities will extend throughout key California and Southwest markets. Handbills and posters, an aggressive street campaign and online messaging will ensure a highly successful show.

Cruzin TV Show

The show's reach will be expanded via a special television show feature by Cruzin TV airing on two national networks bringing the Lowrider Nationals to millions of fans unable to attend.

Media Coverage:

Lowrider Nationals has consistently been featured in the top enthusiast magazines such as: Lowrider Magazine and local news shows and magazines worldwide. Univision's "Control", a national magazine show featuring entertainment news and music videos, has featured Lowrider Nationals for the last two years. For 2005, OMMPR, a multicultural public relations agency, will execute a regional, national and targeted international public relations campaign promising the most media coverage yet.

Cross promotions

With radio, television and newspapers.

Flyers and Posters

Thousands of full color 1/4 sheets with the show information and sponsor logos will be distributed at car shows between April and August.



It's ON! "

Over 7,000 attend

1. Most cash prizes - Over $20,000
2. Only championship rings - Gold and diamonds
3. Streamlined registrations - easier to participate
4. Comfortable environment and seating for contestants and spectators.
5. Lowridernationals.com. - updated information
6. Exposure nationally via Cruzin TV, media cross promotions and media coverage



Opportunities to Directly Touch Consumers

Pavilions/Super Sites
The Kern County Fairgrounds offers opportunities to host an event within the event. Food court, sports pavilion, healthy lifestyles and other areas of interest can be accommodated as a sponsored activity. More opportunities may include:

Video screen

Official vent T-shirt

Schedule of events pocket guide

Main stage

Grandstands

 



About Our Productions,
Inc. Our Production, Inc., established in1984, is a film, television and live events production company best known for producing creative properties and offering highly effective marketing solutions in some of the most sought after niche markets today. Our Production has a proven track record targeting the lucrative Latino urban market via music, film, television, live events and festivals.

About OMMPR, Inc.
Oralia Michel Marketing & Public Relations (OMMPR) is a full-service marketing & public relations agency specializing in marketing communications. The agency is known for creating and executing inventive, marketing-driven public relations campaigns, special event production, promotions and creative services.

OMMPR, based in Pasadena, prides itself on the breadth of its operations and services. Over the last 15 years OMMPR has executed national campaigns working in major U.S. markets and maintains an extensive network of media contacts, business to business contacts, and government and public sector officials contacts. Visit OMMPR.com

Contacts:

LowriderNationals.com
Oralia Michel - OMMPR 626-568-0902, ext.11
oralia@ommpr.com

or Rick Muņoz - Our Production, Inc. 818-384-8488
ourproductionric@socal.rr.com